Skip to content
  • Building Better Brains

Our brain is the organ that provides us with insight and guides our decisions.

When it's not working well, in becomes hard to envision a better life or to take the steps needed to get there.

Shop Now

The Idea of Brain Failure

It's common for us to hear about conditions such as heart failure, kidney failure, and liver failure. But for some reason, we don't generally think about the concept of "Brain Failure," even in medical circles. There's just something about the brain that causes people to treat it differently than other organs. Maybe that's because the idea of losing our minds is so unsettling.

Fear of the brain, or "Neurophobia," causes many to avoid discussing and confronting the issues that lead to brain failure. This is a major problem today, because more than half of the world's population make their living from cognitively demanding activities. Loss of cognitive function causes outsized damage to life, relationships, career, and the pursuit of happiness.

There are five main causes of brain failure

1. Inflammation

Inflammation of brain tissue can occur following an infection or in the setting of an autoimmune disorder. Even generalized, systemic inflammation can indirectly cause brain failure, which can be reversed by combating inflammation with the right nutritional supplementation.

Search Immune Modulators

2. Genetics and aging

Bad genes and wear-and-tear contribute dramatically to cause degradation of brain function.  We used to think these were inevitable, but we're entering an exciting new era of human existence where genetics and the aging process can be altered for the better. Certain nutritional supplements can alter our "epigenetics," a control region that changes the way that DNA is expressed.  Remarkably, it has also been shown that the aging process is attributable to the vast numbers of errors that accumulate in our cells.

Fortunately, Age-Management molecules hold the promise of slowing or even reversing the process of aging.

Search Age Managers

3. Structural problems

This one is tricky. The brain is so easily damaged by the physical effects of trauma, stroke, oxygen deprivation... the list goes on. The good news is that we now know of two processes that kick in to salvage damaged brain tissue:

  • Neurogenesis. This is the creation of new brain cells, something we formerly thought was impossible.
  • Neuroplasticity. This concept is the "use it or loose it" phenomenon. As we go through stressors, the brain makes new connections between existing brain cells.

Certain "brain-building" nutritional supplements contribute to the reversal and repair some of the structural damage.

Search Brain Builders

4. Sleep deprivation

Most people cannot function on less than 7 hours of sleep.  Most people also do not come close to achieving even the minimum amount of sleep necessary to restore the brain to its ideal state of function. Certain blends contain critical components, such as melatonin, to help the brain ease into a state of relaxation and recovery.

Search Sleep Aids

5. Metabolic and nutritional causes

This is a very lengthly topic that deserves special treatment. To make a long story short, the brain is so powerful that, pound for pound, it generates more energy than the sun in the middle of our solar system! All of this energy generation consumes a lot of raw material, and it also creates a lot of waste-products that need to be neutralized.

Insufficient blood flow, dehydration, electrolyte imbalances, nutrient deficiencies, and resistance to insulin all can contribute to brain failure.

  • Adaptogens improve the function of the cells to be able to perform better during period of high stress.
  • Metabolic boosters increase the energy available to the brain, enabling sustained focus and concentration.
  • The caffeine found in functional coffees also sustains attention, and the bioflavonoids found in coffee can have a major impact on improving brain function.
Search Metabolic Boosters
To top